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WeBuy is an e-commerce platform focusing on community group-buying, particularly in Southeast Asia. It operates by leveraging the influence of community leaders to drive sales and reduce operational costs. Unlike traditional e-commerce, WeBuy specializes in fresh produce and daily necessities, offering products at discounted prices compared to supermarkets. Its business model has shown significant growth, attracting investors and expanding its reach across Southeast Asia. However, like any e-commerce platform, users should be cautious of potential scams and ensure transactions are secure.

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